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- Dispatch #002 | Sweat is Strategy
6 Min Read
Why Surviving the Murph (and Business) Requires More Than Just Grit
Last week, a few of our Operators took on the Murph workout to honor Memorial Day — 1 mile run, 100 pull-ups, 200 push-ups, 300 air squats, capped off with another mile.
Some even did it the hard way — 25 lb weighted vest strapped tight, sun overhead, no shortcuts.
And yes — yours truly crossed the line in under 55 minutes. Not my personal best time.
But still not bad for a 6’3” 230 pound workaholic founder fueled mostly by black coffee and who sits at a desk staring at computer monitors for 12+ hours a day.
Here’s what stood out to me at the event: the ones who finished strong didn’t just muscle through it.
They had a plan. A pace. A method to the madness.
Because when you’re gassed out halfway through and your arms and legs are jelly, willpower alone won’t carry you. Strategy will.
Same goes for business. Brute force burns out. Strategy sustains.
TL;DR | Quick Brief Links
Mission Debrief: The Digital Deed
It started with a 7-word cry for help:
“My site’s down. I need help ASAP.”
No contract. No maintenance plan. No warning.
Just a cold-domain panic from a former client who hadn’t checked their inbox—or their systems—in months.
We cracked open the case file.
No DNS tracking. No auto-renew settings. No alerts, backups, or access control.
In short? No infrastructure. Just vibes.
But the client still expected us to swoop in, flip the switch, and do it for free.
“Well, I figured you guys would just handle it since you worked on it last.”
Sure—we had worked on it. And when we finished the original mission, we delivered a full ops package:
Custom video tutorials
Login credentials
Step-by-step domain management instructions
The client never opened a single one. And now? The domain was gone.
What We Did
✅ Verified the loss
✅ Walked the client through reclaiming control from their registrar
✅ Rebuilt DNS records from scratch using archive logs and internal backups
🔥 Tactical Takeaways:
Your DNS records are the deed to your digital property—lose them and you lose control
A project handoff isn’t just a final step—it’s an operational transfer of power
If your client won’t take ownership, they shouldn’t be managing assets
Operator Pro Tip:
📌 Guard your DNS credentials like a title deed—because in the digital world, it is.
Why Every Operator Needs a Battle Buddy
Let’s get one thing straight — I didn’t finish Murph in under 55 minutes by sheer willpower alone.
I had a strategy. I had a system. And I had J Matt.
Your “Battle Buddy” is everything in moments of chaos.
Especially in the first mile — where rookies burn out fast by coming out guns blazing, only to get smoked when the reps start stacking.
J Matt kept the pace. No ego. No sprinting. Just controlled execution. It set the tone for the rest of the mission.
Then came the meat grinder:
100 pull-ups.
200 push-ups.
300 squats.
Instead of muscling through chaos, I ran the Cindy Method:
5 pull-ups, 10 push-ups, 15 air squats — repeated 20 rounds.
And yeah, I tracked every single round with a tally sheet and a damn pen.
Old school. Reliable. No second guessing.
But it was that second mile where the real test showed up.
Lactic acid everywhere. Legs heavy. Mind playing tricks.
And there’s J Matt again, a battle-tested Marine —still moving, still pushing, still reminding me that quitting wasn’t on the table.
You can’t put a price on that kind of accountability. Not in workouts. Not in business.
Because let’s be real — strategy matters. But the right person beside you?
That’s the force multiplier.
Someone who keeps you moving. Checks your ego. Tracks the mission.
And pushes you past the point where most people stop.
Every Operator needs a Battle Buddy.
In fitness. In business. In life.
Discipline gets you started. Strategy keeps you moving. But your Battle Buddy gets you across the finish line.
Operation: PartnerLink
There’s a reason most partner programs flop.
No clear tracking. No automation. No motivation.
We knew if we wanted real allies in the field — the kind who actually talk about our offer — we couldn’t just toss them a referral link and pray.
So we built a system.
PartnerLink: A fully integrated partner program, built inside HighLevel.
It tracks referrals.
Automates payouts.
Equips your brand evangelists with the tools they need to sell for you.
We kept it lean and lethal:
✅ Unique links for every partner
✅ Auto-tagged referrals with workflows
✅ Real-time dashboards and payout logs
Results?
No more half-assed affiliate chaos. No more manual Venmo payouts.
Just clean, trackable growth — on autopilot.
If you’re still relying on word-of-mouth without a system to support it, you’re not scaling you’re hoping.
📥 Want the PartnerLink Playbook?
We’re currently converting it into a plug-and-play system for certified Operators and clients alike.
👉 Click here to join the waitlist and get exclusive access once we launch it.
Nikki Sixx: Building Weapons, Not Just Workers
Meet Nikki Caban callsign ‘Nikki Sixx’.
15+ years in recruitment, training, and onboarding.
Veteran builder of high-performance teams.
Now? She’s the lead onboarding and resource specialist behind RevForce Basic Training.
She doesn’t just teach systems — she forges Operators.
Her specialty? Turning chaos into clarity.
Turning unsure recruits into confident, mission-ready professionals.
Under her command, Bootcamp isn’t just a course — it’s a proving ground.
If you’ve made it through Basic, you’ve felt the impact.
If you’re just getting started, she’ll make sure you don’t just pass —You deploy.
In this week’s episode of Frontline Focus we talk about:
How RevForce Training goes beyond certifications
What sets RevForce apart from other training programs
The real-world impact of mastering automation and system operations
⚠️ Warning: After listening to Nikki, you will understand the power of mentorship and the importance of community.
Time for your Actionable Intelligence update.
This is Intelligence that matters—globally on what’s happening in the world of AI Technology as well as the HighLevel war room.
📱 Sam Altman & Ive Have Raised the Stakes
OpenAI just bought Jony Ive’s secretive AI hardware startup for $6.4 billion.
Yes, that Jony Ive — the designer behind the iPhone, iPad, MacBook… basically every Apple product that ever seduced your wallet.
Here’s the kicker: Nobody knows what they’re building.
Sam Altman told employees it’ll be “the biggest thing we’ve ever done.”
The goal? Ship 100 million units. Add $1 trillion in value. By 2026.
That’s an 18-month clock to go from idea to iPhone-scale impact.
What we know:
It’s not a phone.
It’s not glasses.
It’s a “third device” — pocketable, screen-optional, fully aware of your environment.
Some speculate it’s a Puck (voice-first assistant), a Desk Orb, a Clip-On AI Pin, or even a Wand that controls nearby screens.
Whatever it is — this isn’t just a gadget. It’s a bid to redesign how humans interact with machines. Again.
🏥 AI Just Became the Doctor’s Assistant
Doctors everywhere are deploying AI tools to transcribe conversations and generate clinical notes — live, during patient visits.
Why? Because writing notes is one of healthcare’s biggest burnout drivers.
Microsoft’s Dragon Copilot is leading the charge.
Their ambient AI solution is quietly reshaping how providers work:
Tampa General Hospital has 300 providers testing it across 15,000+ patient visits
Ardent Health is running a 100-provider pilot
Industry-wide, documentation time is improving by 40–50%
This isn’t just cool tech — it’s workforce transformation in real time.
One Operator, thousands of hours saved.
My top three choices from this week’s HighLevel Feature drop:
The Summer of AI.
AI Employee features are FREE for 30 days!
If you haven’t tested them yet, this is your green light. No excuses.Higher Quality Voices Added to Voice AI Agents
Voice AI Agents just leveled up with higher quality voices.
Less robot. More revenue.Conversation AI: Auto Follow-Up
No more dropped leads.
This new feature lets your AI agent follow up automatically inside the conversation thread.
It’s giving closer energy.
📺 Want the Full Feature Breakdown?
#1. SaaSPRENEUR | LONDON, UNITED KINGDOM | June 11–13, 2025
If you’re considering buying a ticket, this is your FINAL CALL
SaaSPRENEUR Live in London tickets have been extended until June 4th for purchase.
#2. HighLevel Summit 2025 | DALLAS, TX | October 13–16, 2025
The mothership event.
Think: product reveals, ecosystem shifts, live workshops, and the full Operator elite in one place.
If you miss this, don’t call yourself “plugged in.”
The RevForce Academy is live….(ALMOST)
The wait is almost over.
RevForce Academy is set to go live middle of this month, June 16th to be exact.
If you’ve been lurking on the sidelines, viewing our social media posts, reading dispatches, and wondering if you’ve got what it takes to become part of the RevForce Team?
This is your call to action.
This is the door. Kick it open.
The Academy is where recruits transform into full-stack Operators
Where careers get rebuilt.
Where mission-driven technologists are trained, equipped, and deployed into the digital economy.
Ready to enroll?
👉Join The Waitlist
Free Resource: Google’s Prompt Engineering Guide
This week’s drop comes straight from the tech giant themselves, Google and it’s an absolute must-have for anyone trying to wield AI like a weapon, not a toy.
The Prompt Engineering Guide is a tactical walkthrough for how to communicate with LLMs effectively.
Structured, field-tested, and beginner-friendly — without dumbing it down.
You’ll learn:
✅ How to design prompts for specific outcomes
✅ The difference between zero-shot, one-shot, and few-shot prompting
✅ Real-world examples for productivity, coding, content, and strategy
This isn’t just theory.
It’s the kind of intel every Operator should have in their stack.
Whether prompting within Google’s Gemini, Open Ai’s Chat GPT or Anthropic’s Claude, this resource will serve you well.
📥 Download the guide here: 👇
Prompt Engineering with Google
Alright Be Honest, How’d I Do?
Your opinion matters to me.
Seriously. I don’t write this newsletter because I’ve got nothing better to do.
I do it because I am hell bent on building REAL value for you.
Did this Dispatch deliver? Or should I call in an airstrike and start fresh?
Drop a comment or leave some stars
⭐️ ⭐️ ⭐️ Mission Accomplished – Tactical, tight, and ready for deployment
⭐️ ⭐️ Needs Reinforcements – Some hits, but it’s limping
⭐️ Mission Failure – Absolute FUBAR
Until next week,
Stay Frosty!
Michael
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