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- Dispatch #012 | The Digital Trade School Era
Dispatch #012 | The Digital Trade School Era
Training Operators for the AI Economy.
Mike Gorski
August 19, 2025
10 Min Read
“An investment in knowledge pays the best interest.”
For the last two years, people have tried to peg RevForce into a box. Some call us an “AI software company.” Others think we’re just another digital marketing agency.
The truth is, what we’re building looks a hell of a lot more like a digital trade school.
Think about carpenters, electricians, millwrights.
They all came up through an apprenticeship model learning the fundamentals, working under someone seasoned, graduating to journeyman, and eventually earning mastery status.
That structure built the backbone of the industrial economy.
Now the economy has shifted. The machines aren’t mills and lathes. They’re CRMs, AI agents, workflow engines, and data pipelines. And just like the old world needed skilled trades, the new world needs a new kind of craftsman.
That’s where RevForce Academy comes in.
We recruit, train, and deploy the next generation of Full Stack Operators (FSOs) for the digital economy.
So what’s an FSO? Picture it as a hybrid of two battlefield roles:
Frontline Operator (FO): The business mind. They understand models, GTM strategies, and what infrastructure and talent need to be deployed. They draw the technical blueprint, mapping systems and assets to drive business objectives.
System Operator (SO): The technical builder. They take the blueprint and execute by deploying tools, configuring systems, and building the infrastructure that powers the mission.
An FSO is both strategist and builder. They don’t just point at problems, they engineer solutions, and get them into the fight.
That’s what we’re building at RevForce.
Its not another SaaS tool, or AI Assistant but a trade school for the digital economy.
Apprenticeship. Journeyman. Mastery. The battlefield is different but the structure is the same.
Because the future doesn’t belong to button-clickers or armchair consultants, it belongs to Operators who can both design the vehicle and put their hands on the wheel and drive it.
“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.”
TL;DR | Quick Brief Links
Mission Debrief: The $8/hour Fantasy vs. The Full Stack Operator
This week’s dispatch comes straight from a discovery call that could’ve doubled as a cautionary tale that I conducted just yesterday.
The prospect came in hot, telling me he needed what he referred to as a “Mastermind.”
But once we unpacked his situation, it was clear what he really needed was a Full Stack Operator (FSO), someone who could sit at the crossroads of strategy and execution.
That’s not a consultant. That’s not a VA. That’s not your cousin’s nephew who once built a Wix site. That’s an Operator.
But here’s the kicker, this guy thought he was going to get all of that by hiring offshore talent for eight bucks an hour.
Not going to happen, Jack.
When I explained what our monthly retainer price will be, he started rattling off his “assets”: real estate, gold, silver, whatever else he’s investing in acting like a big player.
Then came the line: “I’ve got lots of money, it’s just all tied up.”
Newsflash, capital tied up in shiny metals doesn’t scale your Event and Membership course business.
Either liquidate, reallocate, borrow against it or keep running your empire on $8/hour freelancers and hope everything doesn’t fall apart, which at this point is not much to be concerned about.
What We Did:
✅ Nothing. Mr Big Player couldn’t pony up the dough.
🔥 Tactical Takeaways (For Business Owners Seeking Service Providers)
Stop shopping for unicorns at donkey prices. High-caliber talent comes with a cost because the value created far outpaces the spend.
Strategy without architecture is just talk. If you can’t map the system, you can’t scale the business.
Reallocation is not optional. If your resources are locked up, free them or your growth will stay locked up, too.
Business Owner Pro Tip:
📌 Never confuse “cheap labor” with “scalable systems.” Operators are force multipliers. They design and deploy the infrastructure that makes every other dollar of capital work harder.
Back when Jaz and I were building Campfire Coworks our vision was simple, create a collaborative space for digital and remote workers.
Even five years ago, we could see the writing on the wall. The traditional workplace was shifting, and the people building the future weren’t going to be chained to cubicles.
We built the space, stocked the coffee, wired the internet, and waited for the magic to happen. It did but it wasn’t because of the furniture or the floor plan.
What I didn’t fully grasp at the time was that the real secret ingredient wasn’t the space at all. It was the people. The talent.
That realization changed everything for us. If the right people didn’t just walk through the door, maybe the mission was to develop them.
Fast forward to now, and I’ll be honest every time I walk into our office, there’s a pit in my stomach.
The advancement of AI is compounding so fast it feels like I’m strapped to a rocket. It doesn’t take a psychiatrist to decode my anxiety.
It’s obvious, the tech is outpacing the talent. But that’s also the opportunity.
Every business, every operator, every individual is going to need to upskill and it’s not optional.
The gap between those who adapt and those who stall is widening by the day. And that’s exactly why RevForce exists.
We are closing that gap by developing a new class of digital tradesmen and tradeswomen: Full Stack Operators.
Now here’s the part I’m excited about.
Toward the end of September, Jaz and I will be hosting an event designed to level the playing field.
We’re talking about delivering the equivalent of a four-year college degree’s worth of value packaged into an a live event that costs less than one year of college textbooks.
Why? Because talent development can’t wait.
The future of work is happening in real time and access to the right skills shouldn’t be locked behind a mountain of debt or four years of theory.
This event is our way of fast-tracking Operators into the fight, armed with the tools, and the mindset to thrive in the digital economy.
The lesson we learned at Campfire was that space without people is empty. The lesson we’re living now is that technology without talent is useless.
And this September, we’re going to prove just how far the right talent can go when they’re given the map, the mission, and the means to execute.
The official announcement for the event will be posted in the upcoming weeks.
Stay tuned…
Time for your recon drop.
This is Actionable Intelligence that matters, globally and inside the HighLevel war room.
Power Decided the Pace
Remember last week when I told you that IT really means Infrastructure and Talent. I read an article from Fortune this week proving the point in neon lights.
Here’s the situation: China is building out the electrical backbone of the future like they’re running a military campaign. Ultra high-voltage lines stitched across the country, moving gigawatts like they’re playing Tetris with lightning bolts.
Analysts are calling it “grand slams.” Meanwhile, here in the States, we’re limping around the bases with a bat missing its grip tape.
The U.S. grid is old. Almost half the gear is past its expiration date.
Outages pile up. Transformer supply is a bottleneck, and wait times for new connections are longer than some startup runways.
Then you layer AI on top with data centers sucking down 300 megawatts a pop, enough juice to light a city. That’s not just infrastructure strain, that’s a systemic fatal funnel.
This is the part most businesses miss. Power isn’t a given, it’s the platform.
No grid, no growth. No capacity, no compute.
Every operator, every investor, every founder needs to start factoring electricity into the battle plan the same way you budget talent, capital, or time.
The takeaway for Operators:
Plan with power as a requirement, not an assumption. Choose regions and data centers with proven grid capacity and realistic interconnection dates.
Design for efficiency. Workloads eat watts. Architect your systems with energy draw in mind, and schedule non-critical tasks during off-peak hours.
Budget time for infrastructure delays. Transformers, substations, and grid upgrades can take months. Build that into your operational timeline.
Watch the grid as a macro risk. Infrastructure limits now shape product launches, capital allocation, and competitive positioning.
Resource: AI experts return from China stunned: The U.S. grid is so weak, the race may already be over
HighLevel Awards
No surprise here but HighLevel just added another medal to the rack. They’ve been named “Best Enterprise CRM Solution” in the 2025 MarTech Breakthrough Awards.
For context, this isn’t some vanity trophy handed out at a hotel ballroom with rubber chicken dinners.
The MarTech Breakthrough program is one of the few award circuits that actually matters. Every year they sift through thousands of global contenders in marketing, sales, and ad tech, and crown the products that are moving the industry forward.
HighLevel winning “Best Enterprise CRM Solution” says a lot.
It validates what we’ve been saying all along. The platform isn’t just a scrappy underdog anymore.
It’s playing in the big leagues, up against the likes of Salesforce, HubSpot, and Zoho and taking home some serious hardware.
For operators inside our ecosystem, this win is more than just bragging rights.
It signals to enterprise buyers and mid-market leaders that HighLevel is no longer an “alternative platform.” It’s an enterprise-class system, recognized by the industry as a front-runner.
But wait….there’s more.
HighLevel has also earned the 2025 Capterra Shortlist for both Email and SMS Marketing.
Two major industry recognitions in one year. That’s not luck, that’s momentum.
This Capterra Shortlist win might be even more important than the MarTech Breakthrough award.
Why? Because this one doesn’t come from a panel of analysts.
It comes from the people who actually use the software. Verified customers and Gartner’s own digital market research highlighted HighLevel’s ability to replace six to ten disconnected tools with one AI-powered platform.
But this isn’t about shiny badges.
It’s about proof that HighLevel is scaling real businesses, simplifying chaos, and putting control back in the hands of operators.
More HighLevel Feature Releases
Here are my top three choices from this last week’s HighLevel Feature drop:
Workflow Actions Duplication: Copy Actions Between Workflows
You could already copy workflow actions within the same workflow but now you can copy steps from one workflow to another in seconds. No more rebuilding, just copy and paste.
Listings: Cross Sell Integration in Prospecting Audit Report
When users encounter a Listings-related visibility issue in their audit report, they will now see an actionable “Fix it” button. Clicking it directs them to a dedicated Listings pitch page, showcasing key features and allowing them to proceed with a purchase.
Dashboards & Reporting: Creating Your Own KPIs with Custom Metrics
Custom Metrics let you combine numbers from across your data sources, run calculations, and drop the result straight into dashboards and reports about KPIs that truly matter to the user.
📺 Want the Full Feature Breakdown?
The next HighLevel sponsored hangout will be in New York.
#1. HighLevel Hangout | NEW YORK, NY | August 19, 2025
Also if you plan on attending this NY hangout, be on the look out for one of our RevForce Operators: Mark Celli, callsign, ‘Digital Sentinel’ he’ll be there.
#3. LEVEL UP 2025 | DALLAS, TX | October 13–16, 2025
Jaz and I and the rest of the RevForce team look forward to seeing and meeting you in Dallas.
Alright Be Honest, How’d I Do?
Your opinion matters to me.
Seriously. I don’t write this newsletter because I’ve got nothing better to do.
I do it because I am hell bent on building REAL value for you.
Did this Dispatch deliver? Or should I call in an airstrike and start fresh?
Drop a comment or leave some stars
⭐️ ⭐️ ⭐️ Mission Accomplished – Tactical, tight, and ready for deployment
⭐️ ⭐️ Needs Reinforcements – Some hits, but it’s limping
⭐️ Mission Failure – Absolute FUBAR
Until next week,
Stay Frosty!
Michael
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